A MAP OF THE ENTERPRISE APP DEVELOPER JOURNEY

1 INTEGRATE Tools to surface enterprise APIs

• API ACCESS GATEWAYS
• API MANAGEMENT
• API DIRECTORIES

2 DEVELOP App development tools

• MVC FRAMEWORKS
• UI FRAMEWORKS
• HYBRID TOOLS
• CROSS PLATFORM TOOLS
• ENTERPRISE MOBILE DEVELOPMENT PLATFORMS

3 TEST User testing & certification tools

• AUTOMATED APP TESTING
• BETA TESTING
• APP CERTIFICATION
• SPLIT TESTING

4 DEPLOY App stores & cloud infrastructure

• BACKEND AS A SERVICE
• APP STORES
• MOBILE APP MANAGEMENT

5 MEASURE User & app analytics tools

• APP STORE ANALYTICS
• USER ANALYTICS
• CRASH ANALYTICS AND BUG TRACKING
• FEEDBACK AND HELPDESK

6 MARKET & MONETISE Promotion & monetization tools

• APP STORE OPTIMIZATION
• CROSS-PROMOTION NETWORKS
• APP PROMOTION CAMPAIGN ANALYTICS
• AD NETWORKS AND EXCHANGES
• APP MONETIZATION